Hi, I'm Michelle — founder and groomer at The Grooming Boutique. Every dog that comes through my door gets my complete, undivided attention. No double bookings, no cages, no distractions. Just calm, careful grooming tailored to your dog's needs.
Fully Insured & Qualified
City & Guilds qualified with full public liability insurance
One Dog at a Time
Your dog gets my full attention from start to finish — no stress, no waiting
Calm, Home-Based Salon
A quiet, clean environment designed to keep even the most anxious dogs relaxed
No Cages
Your dog roams freely in a safe, supervised environment
No Rushing
Every groom takes as long as your dog needs — never hurried
Premium Products
Professional-grade shampoos and conditioners for every coat type
Online Booking
Book your appointment instantly, 24/7
Our Services
Tailored grooming for every breed
Every dog is different, and so is every groom. We work with you to create the perfect style and routine for your dog's coat type, temperament, and lifestyle.
Puppy Grooming
A gentle introduction to grooming for puppies aged 12 weeks and over. We make the experience positive and stress-free.
from £25 / from 1.5 hrs
Full Dog Groom
Our signature service: bath, blow dry, full scissor or clipper cut, nail trim, ear clean and finishing touches.
from £35 / from 2.5 hrs
Bath & Blow Dry
A thorough wash with premium shampoo and conditioner, followed by a professional blow dry and brush out.
from £25 / from 1.5 hrs
Nail Clipping & Hygiene Tidy
Nail trim, paw pad tidy, ear cleaning and sanitary clip. Perfect as a standalone or add-on service.
from £15 / standalone or add-on
Emmi Pet Tooth Clean
Gentle, ultrasonic tooth cleaning for dogs using the Emmi-Pet system. No anaesthetic, no scraping — just clean, healthy teeth.
from £25 / per session
All prices are a guide — final pricing confirmed after consultation based on your dog's size, coat condition, and requirements.
Gallery
Our recent work
A calm, boutique experience from start to finish. Here's a glimpse inside The Grooming Boutique.
Reviews
What our clients say
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Google Rating
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Reviews
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5-Star
★★★★★
"So happy with how my dogs were groomed by Michelle. It was a first time groom for my Pom. I had no idea about the risks of clipping them. Took her advice and the scissor cut came out amazing. My other little one is very nervous and is absolutely a nightmare. It took a long time and Shell must have the patience of a saint, but she came out so clean and looked like a puppy again. Thank you so much ❤️❤️❤️"
Neil Hillman
Google Review
★★★★★
"We took our two Shibas, Nobu and Tero, for grooming and couldn't be happier with the experience. They're not the easiest dogs to handle and can definitely test your patience, but Michelle was incredibly calm, patient and understanding with them. She did a fantastic job. They look amazing, but more importantly, they were comfortable when we picked each of them up. It's clear she genuinely cares about the dogs she works with, not just the end result. We're really grateful and wouldn't hesitate to recommend her."
Rainn Sinclaire
Google Review
★★★★★
"Michelle has been amazing from Daisy's very first puppy groom. She immediately put her at ease, and it was clear how much care and attention she gives to every dog she looks after. Daisy always comes home looking absolutely beautiful and smelling gorgeous, with her coat in perfect condition. Michelle is professional, kind, and clearly loves what she does. Highly recommend ♥️"
Libby Harrison
Google Review
★★★★★
"Michelle is an outstanding groomer and I literally would not take my beautiful border collie to anyone else! He is an extremely nervous dog but thanks to Michelle's gentle, kind and therapeutic approach he has managed to overcome any stress about having a groom. Everything about the grooming boutique is magnificent — the salon is gorgeous and so relaxing and I love seeing Michelle and how my dog blossoms when he sees her! Everything about this experience is a joy, cannot recommend this salon and the gorgeous groomer enough x"
Lynsey Jones
Google Review
★★★★★
"Michelle is a brilliant groomer — Winnie loves her and she is usually really nervous and anxious. Michelle takes care to get to know your dog, does a fantastic job and I would have no hesitation recommending her to others. So glad to have found her"
Sarah Taylor
Google Review
★★★★★
"We couldn't recommend Michelle more! We've had our cockapoo Minnie groomed by a few different people and honestly Michelle is the absolute best! She comes home looking adorable every time and smelling so fresh for weeks! We know that she is always in such great hands with Michelle and you can see how passionate and caring she is for dogs, our dog Minnie was always nervous going for grooms in the past but she's never been since going here so we know that in the few hours away she is completely pampered and well treated! ❤️"
Charlie Dean
Google Review
Ready to Book?
Give your dog the groom they deserve
Book your appointment online in under a minute. Choose your service, pick a time that works, and we'll take care of the rest.
Free cancellation up to 24 hours before your appointment
Our Policies
Important information
We want your experience to be stress-free from start to finish. Please take a moment to review our policies.
Cancellation Policy
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We require at least 24 hours notice for cancellations. Late cancellations or no-shows may be subject to a charge of 50% of the booked service price. We understand life happens — please just let us know as soon as you can.
Vaccination Requirements
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All dogs must be up to date with their vaccinations. Please bring proof of vaccination for your first visit. This protects your dog and all the other dogs we care for.
Matted Coats
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Severely matted coats may need to be clipped short for your dog's comfort and welfare. We'll always discuss options with you first and act in your dog's best interest. De-matting that causes distress will not be continued — your dog's wellbeing comes first.
Puppy & Senior Dogs
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Puppies can visit from 12 weeks old (after their second vaccination). We take extra care with senior dogs, adapting our approach to their needs and comfort levels. Please let us know about any health conditions or mobility issues.
Aggressive or Anxious Dogs
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Please inform us of any behavioural concerns before your appointment. We're experienced with nervous dogs and will always work at your dog's pace. However, we reserve the right to stop a groom if we feel the dog is in distress, for the safety of your pet and our groomer.
Drop-off & Collection
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Please arrive on time for your appointment. Late arrivals may result in a shortened groom. We'll contact you when your dog is ready for collection — please be available to collect promptly. A late collection fee of £5 per 15 minutes may apply after 30 minutes.
Privacy Policy
Last updated: February 2026
1. Who We Are
The Grooming Boutique is a home-based dog grooming service operated by Grooming Boutique Ltd. We are committed to protecting your privacy and handling your personal data responsibly.
Client Information: Your name, phone number, email address, and home address for appointment scheduling and communication.
Pet Information: Your dog's name, breed, age, weight, health conditions, vaccination status, temperament notes, and grooming preferences.
Booking Records: Appointment dates, services requested, grooming notes, and payment history.
Communication Records: Messages sent via WhatsApp, email, text, or through our booking system.
Photos: Before and after grooming photographs (only shared publicly with your explicit consent).
3. How We Use Your Data
We use your personal data to: manage and confirm grooming appointments; maintain accurate records of your dog's grooming history, health needs, and preferences; communicate with you about bookings, reminders, and aftercare advice; process payments and maintain financial records; send occasional updates about our services (only with your consent); and improve our services and customer experience.
4. Legal Basis for Processing
Contract: Processing necessary to fulfil our grooming service agreement with you. Legitimate Interest: Maintaining pet health and safety records, sending appointment reminders. Consent: Marketing communications and sharing before/after photographs on social media. Legal Obligation: Financial record-keeping as required by HMRC.
5. How We Store and Protect Your Data
Your data is stored securely using our booking platform (Bookd by GETBOOKD LTD), which uses encrypted servers hosted in the EU. Phone communications via password-protected devices. Financial records maintained in accordance with HMRC requirements.
We retain your personal data for as long as you are an active client, plus 6 years after your last appointment (to comply with UK financial record-keeping requirements). You can request earlier deletion of non-financial data at any time.
6. Who We Share Your Data With
We do not sell your personal data to anyone. We may share limited data with:
Bookd (GETBOOKD LTD): Our booking and client management platform. Payment Processors: Stripe, for secure payment handling. Communication Services: Twilio (SMS reminders), Brevo (email communications). Veterinary Professionals: Only in an emergency situation involving your dog's health, with your prior authorisation on file.
All third-party processors are GDPR-compliant and process data only on our instructions.
7. Your Rights
Under UK GDPR, you have the right to:
Access: Request a copy of all personal data we hold about you. Rectification: Ask us to correct any inaccurate data. Erasure: Request deletion of your data (subject to legal retention requirements). Restriction: Ask us to limit how we use your data. Portability: Receive your data in a structured, machine-readable format. Objection: Object to processing based on legitimate interest. Withdraw Consent: Withdraw consent for marketing or photo sharing at any time.
To exercise any of these rights, contact us at info@thegroomingboutique.co.uk or call 07725 573163.
8. Cookies and Website
Our website uses minimal cookies necessary for basic functionality. We do not use advertising cookies or tracking pixels. If we implement analytics in future, we will update this policy and seek your consent where required.
9. Changes to This Policy
We may update this policy from time to time. Any significant changes will be communicated to active clients via email or at your next appointment. The latest version will always be available on our website.
If you have any questions about this privacy policy or how we handle your data, please contact us at info@thegroomingboutique.co.uk or call 07725 573163.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data rights have been violated.
Terms of Service
Last updated: February 2026
1. About Us
The Grooming Boutique is a home-based, professional dog grooming service operated by Grooming Boutique Ltd, located at 49 Maes y Crofft, Morganstown, Cardiff CF15 8FE. By booking an appointment or using our services, you agree to the following terms.
2. Booking and Appointments
All appointments must be booked in advance through our online booking system, by phone (07725 573163), or via message.
A booking confirmation will be sent via email or text. Please check the details and let us know immediately if anything is incorrect.
We reserve the right to refuse service at our discretion, including if a dog shows signs of aggression, illness, or if the owner has repeatedly failed to comply with our policies.
3. Cancellation and No-Show Policy
We require a minimum of 24 hours' notice to cancel or reschedule an appointment.
Cancellations made with less than 24 hours' notice, or no-shows, may be charged a cancellation fee of up to 50% of the booked service price.
Repeated no-shows (two or more) may result in a requirement to pay a deposit for future bookings or a refusal of future appointments.
4. Payment
Payment is due at the time of service unless otherwise agreed.
We accept bank transfer, card payment (via Stripe), and cash.
For certain services or new clients, we may require a deposit at the time of booking. Deposits are non-refundable if the cancellation policy is not followed.
Prices are as listed on our website or booking page at the time of booking. We reserve the right to adjust pricing for matting, additional services, or circumstances discovered during the groom, with your approval where possible.
5. Health and Safety
Owners must disclose any known health conditions, allergies, skin issues, behavioural concerns, or recent veterinary treatments at the time of booking.
All dogs must be up to date on vaccinations (including Kennel Cough where applicable). Proof may be requested.
If your dog shows signs of contagious illness (e.g., fleas, ringworm, kennel cough), we may need to refuse or postpone the appointment for the safety of other animals.
In the unlikely event of a medical emergency during grooming, we will contact the owner immediately and, if necessary, seek emergency veterinary care. By booking with us, you authorise us to seek emergency treatment if we cannot reach you, and agree to cover any associated veterinary costs.
6. Liability
We take every care to ensure your dog's safety and comfort. However, grooming carries inherent risks (including minor nicks, clipper irritation, or stress reactions), particularly with matted, elderly, anxious, or uncooperative dogs.
We are fully insured through Protectivity, with Public Liability coverage and Care, Custody & Control cover for animals in our care.
We are not liable for pre-existing conditions, undisclosed health issues, or behavioural reactions that could not have been reasonably anticipated.
If you have any concerns about your dog after a groom, please contact us within 48 hours so we can address the issue promptly.
7. Use of Our Website
Our website is provided for informational purposes and online booking. All content, including text, images, branding, and design, is the property of Grooming Boutique Ltd.
You may not reproduce, distribute, or use our content without written permission.
8. Intellectual Property
The Grooming Boutique name, logo, branding, and all associated materials are the property of Grooming Boutique Ltd. Unauthorised use is prohibited.
Photos taken of your dog during grooming remain our property but will only be shared publicly (e.g., on social media) with your explicit consent, as outlined in our Privacy Policy.
9. Changes to These Terms
We may update these Terms of Service from time to time. Changes will be communicated to active clients and updated on our website. Continued use of our services after changes constitutes acceptance of the updated terms.
For any questions about these terms, please contact us at info@thegroomingboutique.co.uk or call 07725 573163.
Data Processing
Last updated: February 2026
1. Data Controller
Grooming Boutique Ltd
Company No. 16601209
49 Maes y Crofft, Morganstown, Cardiff CF15 8FE
ICO Registration: ZC103097
2. Sub-Processors
We use the following third-party processors to deliver our services. All are GDPR-compliant and process data only on our documented instructions:
Bookd (GETBOOKD LTD) — Booking management, client records, appointment scheduling. Data hosted on encrypted EU servers (Supabase/AWS Frankfurt).
Stripe Inc. — Payment processing. PCI DSS Level 1 certified. Processes card details directly; we never store card numbers.
Twilio Inc. — SMS appointment reminders and booking confirmations. Processes phone numbers only.
Brevo (Sendinblue) — Email communications including booking confirmations, reminders, and service updates. Processes name and email address.
3. Data Processed
Client data: Name, email, phone, address — used for booking management and communication.
Pet data: Name, breed, age, weight, health notes, vaccination status, grooming preferences — used to deliver safe, tailored grooming services.
Booking data: Appointment dates, services, grooming notes, payment records — used for service delivery and financial compliance.
Photos: Before/after grooming images — stored locally and only shared publicly with explicit written consent.
4. International Transfers
Some sub-processors (Stripe, Twilio) are US-based. Transfers are protected by Standard Contractual Clauses (SCCs) and/or UK International Data Transfer Agreements (IDTAs) as required under UK GDPR.
5. Retention
Active client data is retained for the duration of the client relationship. After the last appointment, data is retained for 6 years to comply with HMRC financial record-keeping obligations. Non-financial data can be deleted earlier on request.
6. Security Measures
All data is encrypted in transit (TLS 1.2+) and at rest. Access is restricted to authorised personnel only. Our booking platform enforces row-level security policies. Regular security reviews are conducted.
7. Data Subject Rights
Individuals may exercise their UK GDPR rights (access, rectification, erasure, restriction, portability, objection) by contacting info@thegroomingboutique.co.uk. We will respond within 30 days.
8. Complaints
If you believe your data protection rights have been infringed, you may lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
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